Intelligent Sales CRM, Visual Kanban Pipeline & Marketing Automation

"RiffCRM replaced our $120/user legacy tool. We cut our average sales cycle duration by 42% in the very first month by keeping deals visible on the Kanban board."

"The inbound webhook lead capture connects directly to our Meta and Google ads. Leads hit our sales reps within 2 seconds instead of waiting on email forwards."

"Drip email campaigns with our own domain SMTP gave us a 68% open rate without getting flagged as marketing spam. RiffCRM paid for itself on day three."

Capture Inbound Leads

Connect your website forms, landing pages, Meta Lead Ads, and Zapier zaps. Inbound inquiries land directly in your pipeline within seconds with zero manual data entry.

Manage Kanban Pipeline

Visualize every deal across custom stages: Discovery, Demo, Proposal, and Negotiation. Drag cards forward, spot stalled opportunities, and see weighted revenue forecasts.

Automate Follow-up Drips

Trigger scheduled multi-touch email sequences as deals progress. Use personalized template merge tags and your own SMTP server to keep leads warm on autopilot.

Close & Forecast Revenue

Track win rates, stage conversion velocity, and rep quota attainment. Identify pipeline bottlenecks early and forecast cash flow with complete confidence.

Technical founders and founding SDRs who need to capture trial signups, run product demos, and track investor fundraising rounds on separate pipelines without burning cash on expensive per-user licenses.

Contractors, home service pros, boutique agencies, and local businesses moving off messy spreadsheets. Capture web inquiries, schedule quote follow-ups, and ensure no customer inquiry gets lost.

Account executives and outbound sales reps who need lightning-fast workflow. Log calls, send stage-triggered follow-up emails, track deal closing probability, and crush quarterly targets.

Digital marketing agencies, IT consultants, and creative studios managing high-touch client proposals. Maintain full communication history, automate retainer check-ins, and forecast cash flow.

Visual Kanban Sales Pipelines

Track deals across custom stages with drag-and-drop ease. Monitor deal size, closing probability, and expected revenue velocity at a single glance with instant column total calculations.

• Customizable pipeline stages and deal tags
• Drag-and-drop card movement with real-time totals
• Filter by team member, deal size, or priority

Instant Webhook Lead Capture

Eliminate manual data entry. Connect inbound webhooks to automatically pipe prospective customers from WordPress, Webflow, Shopify, or Facebook Ads directly into your CRM.

• Zero-config REST webhook endpoints
• Automatic lead deduplication and company mapping
• Real-time browser notifications on new submissions

Automated Drip Email Campaigns

Nurture prospects automatically with scheduled email follow-ups. Trigger multi-step drip campaigns based on pipeline stage changes and monitor open rates.

• Responsive rich-text email template builder
• Scheduled drip sequences and autoresponders
• Custom SMTP integration (Google, SES, SendGrid)

360-Degree Contact Intelligence

Maintain a complete record of every client touchpoint. View past deals, communication history, internal notes, and upcoming follow-up tasks in one unified view.

• Unified timeline of calls, emails, and meetings
• Custom customer fields, tags, and document storage
• 1-click CSV contact import with field mapping

Revenue Forecasting & Analytics

Make data-driven sales decisions. Monitor rep activity, stage conversion rates, average deal size, and monthly recurring revenue (MRR) projections.

• Visual win/loss ratio graphs and pipeline aging
• Rep performance leaderboards and target tracking
• Exportable executive summary reports

Multi-Tenant Cloud Security

Protect sensitive commercial data with strict tenant isolation, 256-bit SSL encryption, time-based OTP two-factor authentication, and granular RBAC.

• Two-factor authentication (2FA OTP) for all logins
• Role-based access controls (Superadmin, Admin, Rep)
• Automated daily encrypted cloud backups

What is RiffCRM?

RiffCRM is a cloud-based sales customer relationship management system engineered by Riffas Services to help growing businesses close deals faster. It combines drag-and-drop visual Kanban pipelines, automated follow-up email drips, and instant webhook lead capture, eliminating complex enterprise bloat so teams can focus purely on revenue generation.

How much does RiffCRM cost?

RiffCRM offers transparent, flat pricing starting at ₹299 ($4 USD) per month for the Starter plan with 500 leads. The Professional plan costs ₹599 ($8 USD) per month for 5,000 leads and webhooks, while the Enterprise plan is ₹999 ($14 USD) per month with unlimited leads and team seats.

Can I capture leads from WordPress or Facebook Ads?

Yes. RiffCRM provides native inbound REST webhooks that connect seamlessly with WordPress forms (Elementor, Gravity Forms, CF7), Webflow, Shopify, Meta Facebook Lead Ads, Google Ads extensions, and Zapier. Inbound leads are instantly routed into your active Kanban pipeline with automated deduplication and real-time team notifications.

Is there a free trial available?

Yes. RiffCRM includes an unrestricted 15-day Enterprise free trial with zero credit card required. You gain instant access to custom Kanban pipelines, automated email sequences, and webhook integrations. When the trial concludes, you can select any paid plan or export your customer data with zero obligation.

How does RiffCRM's Kanban pipeline work?

RiffCRM's Kanban pipeline visually displays sales opportunities across customizable stages such as Discovery, Demo, Proposal, and Won. Representatives simply drag deal cards forward as conversations advance. Each stage column automatically aggregates total deal values, providing real-time pipeline visibility, stage aging warnings, and weighted revenue forecasting.

Does RiffCRM support custom SMTP for email campaigns?

Yes. RiffCRM allows you to connect custom SMTP servers including Google Workspace (Gmail SMTP), Amazon SES, SendGrid, and Mailgun. All outgoing sales emails and automated drip sequences route directly through your authenticated company domain with complete SPF and DKIM alignment, ensuring maximum inbox deliverability.

Is customer data isolated between different companies?

Yes. RiffCRM enforces strict multi-tenant logical database isolation. Every database query, record retrieval, and API operation is programmatically scoped to your authenticated company identifier. This architecture guarantees zero cross-tenant query bleeding, supported by 256-bit SSL encryption, automated daily geo-redundant backups, and optional two-factor authentication.

Can I import existing contacts from Excel or legacy CRMs?

Yes. RiffCRM features an intuitive CSV and Excel contact import tool with smart column mapping and automatic duplicate detection. You can migrate thousands of customer records, phone numbers, and company notes in under two minutes, immediately assigning imported contacts to designated sales pipelines and representatives.